Don’t waste time with all the administrative tasks of hosting a corporate podcast. We take care of your podcast distribution and analytics. We ensure DSGVO conformity and store your data securely. Of course we do all that providing you with complete support for all your business needs.
Running a corporate podcast is a good way to strengthen your brand and engage a wide range of people. Your audience gets the ability to know means and see the people behind your business. That’s something people like and builds brand loyalty.
Podcasts become more and more attractive to young people. Based on UK survey 2 in 3 listeners agreed that listening to a podcast made them want to read more about a subject. Go where your audience is and share exciting stories.
Publishing regular corporate podcast episodes means that you can provide a more informative experience to your listeners and potential customers. It’s a great way to connect with people who are genuinely interested in what it is that your business offers.
Podcasts mean that your listeners don’t have to be sat focusing on one thing, in comparison to businesses using video content to engage their audience. People like the flexibility to listen podcasts while undertaking tasks, whether they’re at home or out and about. This means you may find that audio content is more appropriate because people generally find it easier to access.
Most popular podcasts have a theme or primary focus. Your podcast doesn’t have to focus on business, though. Plenty of companies create podcasts around the sector they operate in.
Just find some interesting topics that you are knowledgeable about and start producing a podcast once a month or even more regularly. You can start with basic recording equipment and level up over time. Be aware of who your audience is and think about how to promote your podcast.
Humans are profoundly interpersonal creatures. We rely on language to communicate our feelings, needs, knowledge, and more. We don’t usually think of email newsletters as an “intimate” form of communication. Podcasting does this in different ways, but almost all of them do it in a much more intimate way.
That’s what makes podcasting such a great way to communicate valuable information to listeners.